There are designers who dress women. And then there is Rick Owens, who rewrites them.
His aesthetic does not court approval. It has never sought consensus. From his Californian exile in Paris, Owens has spent three decades constructing a visual language so singular, so internally consistent, so aggressively indifferent to trend, that it has become its own gravitational field — pulling in the women who wear it and transforming, in some irreversible way, how they understand clothes.
To wear Rick Owens is to understand, for the first time, that fashion can be a philosophy. Through Geneviève's Collection, you can now experience that philosophy without purchasing it outright.
What Makes Rick Owens Different
Most designers work within the boundaries of beauty as it has been socially agreed upon. Rick Owens remakes those boundaries constantly. His silhouettes are elongated, asymmetrical, architectural — they reference ancient armour, Gothic cathedrals, the extreme geometry of modernist sculpture. They are not soft. They do not comfort. They demand something from the body that wears them.
And yet, paradoxically, they move. They breathe. They accommodate the body rather than constraining it. This is Owens's genius: he builds structures that look severe and feel, once on, like a second skin.
The Geneviève's Rick Owens Edit
The Rick Owens Metallic Prong Dress is the distillation of his night-time aesthetic: metallic silver-toned fabrication, a sleeveless silhouette, made in Italy with the kind of material precision that requires artisans rather than machines. This is a dress for a specific kind of occasion — one where the room is large, the lights are low, and the stakes are real. Worn to a gala, a gallery opening, an opening night — it announces, without needing to speak, that the woman inside it knows exactly what she is doing.
The Rick Owens Strapless Crepe Bustier Gown is architectural authority in daytime form — a column silhouette in Virgin Wool crepe, sleeveless, made in Italy, with the non-stretch precision of a garment that has been built rather than sewn. For a board presentation, an art opening, a dinner where the lighting is flattering and the company is worth dressing for.
How to Wear Rick Owens
The first-time wearer of Rick Owens often makes the same mistake: she surrounds it. She adds accessories, layers styling choices on top of it, attempts to soften its edges. This is incorrect.
Rick Owens pieces are complete statements. They require almost nothing: a slick of rich lip colour, a pair of architectural earrings at most, shoes that do not compete. The less you add, the more the garment can perform.
Skin: visible where the construction allows. Never over-layered.
Hair: sharply pulled back or dramatically undone. The middle ground reads as indecision.
Makeup: a single strong choice — the smoky eye or the deep lip. Not both.
Why Rent Rick Owens Through Geneviève's
Rick Owens does not offer entry-level pieces. His gowns retail at prices that make ownership, for most women, an occasional luxury at best. Rental through Geneviève's Collection changes that calculation: you access the same garment, authenticated and in perfect condition, for the occasion that requires it, and you return it.
Explore the Rick Owens edit at Geneviève's Collection →
Shop the Rick Owens Edit
Frequently Asked Questions
Is Rick Owens womenswear worth renting?
For any occasion that demands singular presence — a gala, a black-tie event, a high-profile dinner — yes, absolutely. Rick Owens designs are among the most visually distinctive in contemporary fashion and have a photographic power that few other labels match.
What occasions are appropriate for Rick Owens gowns?
Galas, black-tie events, gallery openings, high-end dinners, fashion events, and any occasion where being the most visually memorable person in the room is the desired outcome.
How does renting through Geneviève's Collection work?
Visit the product page, select your rental dates, and complete your booking. The garment arrives cleaned and ready to wear. After your event, return it using the included packaging. Full details are available on our How to Rent page.
Are the Rick Owens pieces at Geneviève's authentic?
Yes. Every piece in the Geneviève's Collection is an authenticated designer garment.